Denise Cronwall’s first design studio was in Brickell and her first 500 sq. ft. atelier in The Roads.  Even after outgrowing moving to four larger locations, she remains a hometown brand.

The story of Denise Cronwall’s effortless, feminine and totally Miami Chic athleisure designs began when avid tennis tennis player Denise couldn’t find any tenniswear she liked. Not one to accept the boring norm, she enrolled in Miami International School of Arts & Design and started working on her vision. Her line took root when she began to be approached on the courts approached when wearing her creations. Her unconventional combinations of lace and technical fabrics were a unique and soon the most exclusive tennis shops throughout the U.S. wanted to carry it. She has designed collections for world renown clubs like International Polo Club in West Palm Beach, FL and worn by several WTA Tennis Professionals on the tour, like Mona Barthel and Camila Giorgi – who’s iconic 2012 outfit made worldwide news - to name a few. Today Denise’s feminine breezy style graces resorts, beaches, and the street, making the world just a little more beautiful.
March 23, 2022

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