As sportswear and "athleisure" have become America's go-to fashion choice, Denise Cronwall’s beautiful designs are on the forefront of the movement, both on the courts and off.

Denise Cronwall’s breezy feminine sports, resort, beach and street wear had its glorious start in skirt sports, when she realized the tenniswear industry was ruled by global brands that focused on the technical aspects with little attention to style. To fix the problem, she enrolled in the Miami International School of Arts & Design and the rest, as they say, is history as today her versatile pieces gratify the needs and desires of style-conscious women who value the essence of effortless elegance and timeless style while wearing versatile athletic wear that crosses over into their everyday lives. The garments, made at the Cronwall atelier in Miami, feature her signature details including feminine silhouettes; purl stitch finishes, layering pieces, two-piece dresses, flattering skorts and leggings with their signature inverted tennis ball pockets/regular pockets. It was exactly this type detail that brought Camila Giorgi’s world famous Denice Cronwall outfit to worldwide attention back in 2012.

March 23, 2022

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